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Customer engagement in social media: a framework and meta-analysis

Crossref DOI link: https://doi.org/10.1007/s11747-020-00731-5

Published Online: 2020-05-27

Published Print: 2020-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

de Oliveira Santini, Fernando

Ladeira, Wagner Junior

Pinto, Diego Costa https://orcid.org/0000-0003-4418-9450
Herter, Márcia Maurer

Sampaio, Claudio Hoffmann

Babin, Barry J.
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Text and Data Mining valid from 2020-05-27

Version of Record valid from 2020-05-27
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Article History

Received: 17 August 2018

Accepted: 28 April 2020

First Online: 27 May 2020