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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Published Online: 2020-06-10

Published Print: 2021-01

Authors

Li, Fangfang https://orcid.org/0000-0002-4883-1730
Larimo, Jorma

Leonidou, Leonidas C.
Funding

Funding for this research was provided by:

University of Vaasa
License Information

Text and Data Mining valid from 2020-06-10

Version of Record valid from 2020-06-10
More Information

Article History

Received: 11 December 2018

Accepted: 20 May 2020

First Online: 10 June 2020

Document is current