Synergistic and cannibalization effects in a partnership loyalty program
Crossref DOI link: https://doi.org/10.1007/s11747-020-00759-7
Published Online: 2021-01-29
Published Print: 2021-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dorotic, Matilda
Fok, Dennis
Verhoef, Peter C.
Bijmolt, Tammo H. A.
Text and Data Mining valid from 2021-01-29
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Article History
First Online: 29 January 2021