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A customer portfolio management model that relates company’s marketing to its long-term survival

Crossref DOI link: https://doi.org/10.1007/s11747-020-00765-9

Published Online: 2021-01-28

Published Print: 2021-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

McAlister, Leigh

Sinha, Shameek https://orcid.org/0000-0001-6660-0429
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Text and Data Mining valid from 2021-01-28

Version of Record valid from 2021-01-28
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Article History

Received: 9 July 2019

Accepted: 8 December 2020

First Online: 28 January 2021