Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Crossref DOI link: https://doi.org/10.1007/s11747-021-00773-3
Published Online: 2021-04-05
Published Print: 2021-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mu, Jifeng
Zhang, Jonathan Z. http://orcid.org/0000-0002-9559-0626
Text and Data Mining valid from 2021-04-05
Version of Record valid from 2021-04-05
Article History
Received: 24 January 2020
Accepted: 2 February 2021
First Online: 5 April 2021