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Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program

Crossref DOI link: https://doi.org/10.1007/s11747-021-00782-2

Published Online: 2021-04-13

Published Print: 2021-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Nastasoiu, Alina

Bendle, Neil T. https://orcid.org/0000-0002-8557-5983
Bagga, Charan K.

Vandenbosch, Mark

Navarro, Salvador
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Text and Data Mining valid from 2021-04-13

Version of Record valid from 2021-04-13
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Article History

Received: 15 March 2020

Accepted: 24 March 2021

First Online: 13 April 2021