Document is current

Any future updates will be listed below

Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products

Crossref DOI link: https://doi.org/10.1007/s11747-021-00791-1

Published Online: 2021-06-03

Published Print: 2021-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

About CrossMark