Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols
Crossref DOI link: https://doi.org/10.1007/s11747-021-00796-w
Published Online: 2021-09-04
Published Print: 2022-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Maesen, Stijn https://orcid.org/0000-0001-5851-9647
Lamey, Lien
ter Braak, Anne
Jansen, Léon
Funding for this research was provided by:
Fonds Wetenschappelijk Onderzoek
Text and Data Mining valid from 2021-09-04
Version of Record valid from 2021-09-04
Article History
Received: 30 July 2020
Accepted: 16 June 2021
First Online: 4 September 2021