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40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis

Crossref DOI link: https://doi.org/10.1007/s11747-021-00804-z

Published Online: 2021-09-08

Published Print: 2022-01

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Belli, Alex https://orcid.org/0000-0001-5425-9294
O’Rourke, Anne-Maree https://orcid.org/0000-0002-4628-8076
Carrillat, François A. https://orcid.org/0000-0001-6188-1372
Pupovac, Ljubomir https://orcid.org/0000-0003-4960-8917
Melnyk, Valentyna https://orcid.org/0000-0003-4963-4584
Napolova, Ekaterina
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Text and Data Mining valid from 2021-09-08

Version of Record valid from 2021-09-08
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Article History

Received: 21 May 2020

Accepted: 26 July 2021

First Online: 8 September 2021