Reimagining marketing strategy: driving the debate on grand challenges
Crossref DOI link: https://doi.org/10.1007/s11747-021-00806-x
Published Online: 2021-08-19
Published Print: 2022-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
de Ruyter, Ko
Keeling, Debbie Isobel
Plangger, Kirk
Montecchi, Matteo
Scott, Maura L.
Dahl, Darren W.
Text and Data Mining valid from 2021-08-19
Version of Record valid from 2021-08-19
Article History
Accepted: 28 July 2021
First Online: 19 August 2021
Free to read: This content has been made available to all.