Crossmark

Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis

Published Online: 2022-06-08

Published Print: 2023-03

Authors

Zhang, Peng Vincent

Kim, Seoyoung

Chakravarty, Anindita http://orcid.org/0000-0001-7612-1480
License Information

Text and Data Mining valid from 2022-06-08

Version of Record valid from 2022-06-08
More Information

Article History

Received: 5 January 2021

Accepted: 6 May 2022

First Online: 8 June 2022

Declarations

:

: The authors declare that they have no conflict of interest.

Document is current