Correction to: Brand actions and financial consequences: a review of key findings and directions for future research
Crossref DOI link: https://doi.org/10.1007/s11747-022-00880-9
Published Online: 2022-05-26
Published Print: 2022-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Swaminathan, Vanitha
Gupta, Sayan
Keller, Kevin Lane
Lehmann, Donald
Text and Data Mining valid from 2022-05-26
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Article History
First Online: 26 May 2022
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