What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
Crossref DOI link: https://doi.org/10.1007/s11747-022-00887-2
Published Online: 2022-07-02
Published Print: 2023-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chen, Li
Yan, Yajie
Smith, Andrew N.
Text and Data Mining valid from 2022-07-02
Version of Record valid from 2022-07-02
Article History
Received: 13 June 2021
Accepted: 9 June 2022
First Online: 2 July 2022
Declarations
:
: The authors declare that they have no conflict of interest.