Crossmark

What’s not to like? Negations in brand messages increase consumer engagement

Crossref DOI link: https://doi.org/10.1007/s11747-022-00894-3

Published Online: 2022-07-27

Published Print: 2023-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Pezzuti, Todd http://orcid.org/0000-0002-2174-3490
Leonhardt, James M.
License Information

Text and Data Mining valid from 2022-07-27

Version of Record valid from 2022-07-27
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Article History

Received: 15 February 2021

Accepted: 10 July 2022

First Online: 27 July 2022

Declarations

:

: The authors declare that they have no conflict of interest.