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How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years

Crossref DOI link: https://doi.org/10.1007/s11747-022-00895-2

Published Online: 2022-08-13

Published Print: 2023-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Luffarelli, Jonathan https://orcid.org/0000-0002-3427-5331
Delre, Sebastiano A.

Landgraf, Polina
Funding

Funding for this research was provided by:

Montpellier Business School
License Information

Text and Data Mining valid from 2022-08-13

Version of Record valid from 2022-08-13
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Article History

Received: 23 June 2020

Accepted: 16 July 2022

First Online: 13 August 2022

Declarations

:

: The authors declare that they have no conflicts of interest.

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