The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude
Crossref DOI link: https://doi.org/10.1007/s11747-022-00901-7
Published Online: 2022-10-07
Published Print: 2023-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kristofferson, Kirk http://orcid.org/0000-0002-3318-0920
Dunn, Lea
Text and Data Mining valid from 2022-10-07
Version of Record valid from 2022-10-07
Article History
Received: 17 January 2022
Accepted: 14 September 2022
First Online: 7 October 2022
Declarations
:
: The authors declare that they have no conflict of interest.