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The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude

Published Online: 2022-10-07

Published Print: 2023-05

Authors

Kristofferson, Kirk https://orcid.org/0000-0002-3318-0920
Dunn, Lea
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Text and Data Mining valid from 2022-10-07

Version of Record valid from 2022-10-07
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Article History

Received: 17 January 2022

Accepted: 14 September 2022

First Online: 7 October 2022

Declarations

:

: The authors declare that they have no conflict of interest.

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