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The design of B2B customer references: A signaling theory perspective

Published Online: 2022-10-15

Published Print: 2023-05

Authors

Boyd, D. Eric

Sese, F. Javier

Tillmanns, Sebastian https://orcid.org/0000-0001-5190-1309
License Information

Text and Data Mining valid from 2022-10-15

Version of Record valid from 2022-10-15
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Article History

Received: 12 March 2021

Accepted: 20 September 2022

First Online: 15 October 2022

Declarations

:

: The authors declare that they have no conflict of interest.

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