Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance
Crossref DOI link: https://doi.org/10.1007/s11747-023-00923-9
Published Online: 2023-03-03
Published Print: 2023-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Homburg, Christian http://orcid.org/0000-0002-3584-9181
Tischer, Moritz
Funding for this research was provided by:
Universität Mannheim
Text and Data Mining valid from 2023-03-03
Version of Record valid from 2023-03-03
Article History
Received: 2 June 2021
Accepted: 17 January 2023
First Online: 3 March 2023