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Personalized email marketing in loyalty programs: The role of multidimensional construal levels

Published Online: 2023-02-25

Published Print: 2024-01

Authors

Zhang, Junzhou https://orcid.org/0000-0001-7049-1931
Liu-Thompkins, Yuping
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Text and Data Mining valid from 2023-02-25

Version of Record valid from 2023-02-25
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Article History

Received: 16 July 2020

Accepted: 2 February 2023

First Online: 25 February 2023

Declarations

:

: The authors declare that they have no conflict of interest.

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