Immunizing customers against negative brand-related information
Crossref DOI link: https://doi.org/10.1007/s11747-023-00929-3
Published Online: 2023-03-11
Published Print: 2024-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Merlo, Omar http://orcid.org/0000-0002-4421-3679
Eisingerich, Andreas B.
Hoyer, Wayne D.
Text and Data Mining valid from 2023-03-11
Version of Record valid from 2023-03-11
Article History
Received: 22 April 2022
Accepted: 2 February 2023
First Online: 11 March 2023
Declarations
:
: The authors declare that they have no conflict of interest.