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Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth

Published Online: 2023-03-27

Published Print: 2024-01

Authors

Maiberger, Tobias

Schindler, David

Koschate-Fischer, Nicole https://orcid.org/0000-0002-7024-8277
Funding

Funding for this research was provided by:

Friedrich-Alexander-Universität Erlangen-Nürnberg
License Information

Text and Data Mining valid from 2023-03-27

Version of Record valid from 2023-03-27
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Article History

Received: 1 December 2021

Accepted: 2 March 2023

First Online: 27 March 2023

Declarations

:

: The authors declare that they have no conflict of interest.

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