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Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations

Published Online: 2023-04-11

Published Print: 2024-03

Authors

Ringler, Christine https://orcid.org/0000-0002-6855-7177
Sirianni, Nancy J.

Peck, Joann

Gustafsson, Anders
License Information

Text and Data Mining valid from 2023-04-11

Version of Record valid from 2023-04-11
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Article History

Received: 11 January 2022

Accepted: 9 March 2023

First Online: 11 April 2023

Declarations

:

: There are no conflicts of interest.

Document is current