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Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry

Crossref DOI link: https://doi.org/10.1007/s11747-023-00936-4

Published Online: 2023-04-13

Published Print: 2024-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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