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On the role of scarcity in marketing: Identifying research opportunities across the 5Ps

Published Online: 2023-06-06

Published Print: 2023-11

Authors

Roux, Caroline

Goldsmith, Kelly

Cannon, Christopher
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Text and Data Mining valid from 2023-06-06

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Article History

First Online: 6 June 2023

Declarations

:

: The authors have no conflict of interest.

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