Faramarzi, Ashkan
Worm, Stefan
Ulaga, Wolfgang
Funding for this research was provided by:
Research Funding from the Department of Marketing, BI Norwegian Business School.
Article History
Received: 14 February 2022
Accepted: 4 August 2023
First Online: 5 September 2023
Declarations
:
: The authors declare that they have no conflict of interest.