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The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value

Published Online: 2023-10-05

Published Print: 2025-03

Authors

Henderson, Conor M. https://orcid.org/0000-0002-1860-0632
Mazodier, Marc

Khenfer, Jamel
Funding

Funding for this research was provided by:

The UAE Ministry of Education

CY Initiative of Excellence
License Information

Text and Data Mining valid from 2023-10-05

Version of Record valid from 2023-10-05
More Information

Article History

Received: 30 November 2022

Accepted: 14 September 2023

First Online: 5 October 2023

Declarations

:

: The authors declare that they have no conflict of interest.

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