Beyond text: Marketing strategy in a world turned upside down
Crossref DOI link: https://doi.org/10.1007/s11747-023-01000-x
Published Online: 2024-01-18
Published Print: 2024-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wang, Xin http://orcid.org/0000-0003-1257-6931
Bendle, Neil
Pan, Yinjie
Text and Data Mining valid from 2024-01-18
Version of Record valid from 2024-01-18
Article History
Received: 14 September 2022
Accepted: 21 December 2023
First Online: 18 January 2024
Declarations
:
: The authors declare that they have no conflict of interest.