Crossmark

Beyond text: Marketing strategy in a world turned upside down

Crossref DOI link: https://doi.org/10.1007/s11747-023-01000-x

Published Online: 2024-01-18

Published Print: 2024-07

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Wang, Xin https://orcid.org/0000-0003-1257-6931
Bendle, Neil

Pan, Yinjie
License Information

Text and Data Mining valid from 2024-01-18

Version of Record valid from 2024-01-18
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Article History

Received: 14 September 2022

Accepted: 21 December 2023

First Online: 18 January 2024

Declarations

:

: The authors declare that they have no conflict of interest.