Brand transgressions: How, when, and why home country bias backfires
Crossref DOI link: https://doi.org/10.1007/s11747-024-01018-9
Published Online: 2024-03-28
Published Print: 2024-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Davvetas, Vasileios http://orcid.org/0000-0002-8905-7390
Ulqinaku, Aulona
Katsikeas, Constantine S.
Text and Data Mining valid from 2024-03-28
Version of Record valid from 2024-03-28
Article History
Received: 6 February 2023
Accepted: 8 March 2024
First Online: 28 March 2024
Declarations
:
: The authors have no conflict of interest.