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Brand transgressions: How, when, and why home country bias backfires

Crossref DOI link: https://doi.org/10.1007/s11747-024-01018-9

Published Online: 2024-03-28

Published Print: 2024-07

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Davvetas, Vasileios https://orcid.org/0000-0002-8905-7390
Ulqinaku, Aulona

Katsikeas, Constantine S.
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Text and Data Mining valid from 2024-03-28

Version of Record valid from 2024-03-28
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Article History

Received: 6 February 2023

Accepted: 8 March 2024

First Online: 28 March 2024

Declarations

:

: The authors have no conflict of interest.