Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities
Crossref DOI link: https://doi.org/10.1007/s11747-024-01039-4
Published Online: 2024-08-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mende, Martin
Bradford, Tonya Williams
Roggeveen, Anne L.
Scott, Maura L.
Zavala, Mariella
Text and Data Mining valid from 2024-08-12
Version of Record valid from 2024-08-12
Article History
Accepted: 4 June 2024
First Online: 12 August 2024
Declarations
:
: All authors declare that they have no conflict of interest.