Customer insights for innovation: A framework and research agenda for marketing
Crossref DOI link: https://doi.org/10.1007/s11747-024-01051-8
Published Online: 2024-10-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Stremersch, Stefan
Cabooter, Elke
Guitart, Ivan A.
Camacho, Nuno
Text and Data Mining valid from 2024-10-02
Version of Record valid from 2024-10-02
Article History
Received: 14 July 2023
Accepted: 31 August 2024
First Online: 2 October 2024
Declarations
:
: The authors have no conflict of interest to declare.