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Influencer marketing effectiveness: A meta-analytic review

Published Online: 2024-10-12

Published Print: 2025-01

Authors

Pan, Meizhi https://orcid.org/0000-0003-2443-8915
Blut, Markus

Ghiassaleh, Arezou

Lee, Zach W. Y.
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Text and Data Mining valid from 2024-10-12

Version of Record valid from 2024-10-12
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Article History

Received: 22 September 2023

Accepted: 4 September 2024

First Online: 12 October 2024

Declarations

:

: Not applicable.

: The authors declare that they have no conflict of interest.

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