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Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India

Published Online: 2024-09-23

Published Print: 2025-01

Authors

Chatterjee, Aindrila

Chauradia, Amit J.

Pedada, Kiran https://orcid.org/0000-0003-0252-8653
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Text and Data Mining valid from 2024-09-23

Version of Record valid from 2024-09-23
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Article History

Received: 24 October 2023

Accepted: 4 September 2024

First Online: 23 September 2024

Declarations

:

: Not applicable since the data were supplied by the Digital Empowerment Foundation (DEF).

: The authors declare that they have no known competing interests that could have appeared to influence the work reported in the paper. The corresponding author is an editorial review board (ERB) member and is not involved in the editorial review of this article.

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