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Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks

Published Online: 2024-10-15

Published Print: 2025-01

Authors

Feng, Hui https://orcid.org/0000-0003-1768-1706
Whitler, Kimberly A.

Wiles, Michael A.
Funding

Funding for this research was provided by:

Ivy College of Business Bootstrap grant
License Information

Text and Data Mining valid from 2024-10-15

Version of Record valid from 2024-10-15
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Article History

Received: 12 March 2021

Accepted: 25 September 2024

First Online: 15 October 2024

Declarations

:

: Not Applicable.

: The authors declare that they have no conflict of interest.

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