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Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation

Published Online: 2024-10-31

Authors

Tevi, Alexander

Parker, John

Koslow, Scott https://orcid.org/0000-0002-3601-5197
Ang, Lawrence
Funding

Funding for this research was provided by:

Macquarie University
License Information

Text and Data Mining valid from 2024-10-31

Version of Record valid from 2024-10-31
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Article History

Received: 16 May 2023

Accepted: 8 October 2024

First Online: 31 October 2024

Declarations

:

: Ethical approval granted by Macquarie University Ethics Committee.

: The authors have no conflicts of interest.

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