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How generative AI Is shaping the future of marketing

Crossref DOI link: https://doi.org/10.1007/s11747-024-01064-3

Published Online: 2024-12-14

Published Print: 2025-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Grewal, Dhruv https://orcid.org/0000-0002-7046-6063
Satornino, Cinthia B. https://orcid.org/0000-0002-7242-3542
Davenport, Thomas https://orcid.org/0000-0001-6205-3907
Guha, Abhijit https://orcid.org/0000-0002-9605-2993
License Information

Text and Data Mining valid from 2024-12-14

Version of Record valid from 2024-12-14
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Article History

Accepted: 11 October 2024

First Online: 14 December 2024