Correction: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice
Crossref DOI link: https://doi.org/10.1007/s11747-024-01080-3
Published Online: 2025-01-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Moffett, Jordan W.
Fennell, Patrick
Harmeling, Colleen M. https://orcid.org/0000-0001-6459-2787
Sheehan, Daniel
Bleier, Alexander
Text and Data Mining valid from 2025-01-07
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Article History
First Online: 7 January 2025