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A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence

Published Online: 2025-04-11

Published Print: 2025-05

Authors

Yoo, Kiwoong https://orcid.org/0000-0002-1175-7776
Haenlein, Michael

Hewett, Kelly
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Text and Data Mining valid from 2025-04-11

Version of Record valid from 2025-04-11
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Article History

Received: 24 July 2024

Accepted: 25 February 2025

First Online: 11 April 2025

Declarations

:

: Not Applicable.

: The authors declare that they have no conflict of interest.

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