“We could be heroes”: Reflections on reimagining marketing strategies for a better world
Crossref DOI link: https://doi.org/10.1007/s11747-025-01099-0
Published Online: 2025-03-18
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Plangger, Kirk
Montecchi, Matteo
de Ruyter, Ko
Keeling, Debbie I.
Scott, Maura L.
Dahl, Darren W.
Text and Data Mining valid from 2025-03-18
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Article History
First Online: 18 March 2025
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