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Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies

Crossref DOI link: https://doi.org/10.1007/s11747-025-01103-7

Published Online: 2025-04-29

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Guitart, Ivan A. https://orcid.org/0000-0002-3475-9897
Hervet, Guillaume https://orcid.org/0000-0001-6282-5196
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Text and Data Mining valid from 2025-04-29

Version of Record valid from 2025-04-29
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Article History

Received: 12 March 2024

Accepted: 31 March 2025

First Online: 29 April 2025

Declarations

:

: Not applicable.

: The authors declare that they have no competing interests.