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Chief marketing officer role design

Crossref DOI link: https://doi.org/10.1007/s11747-025-01104-6

Published Online: 2025-05-14

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Whitler, Kimberly A. https://orcid.org/0000-0002-2341-6506
Rego, Lopo L.

Morgan, Neil A.
License Information

Text and Data Mining valid from 2025-05-14

Version of Record valid from 2025-05-14
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Article History

Received: 29 August 2022

Accepted: 3 April 2025

First Online: 14 May 2025

Declarations

:

: Not applicable.

: The authors declare that they have no.