Crossmark

Understanding consumers’ online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approach

Published Online: 2025-06-07

Published Print: 2025-12

Authors

Ding, Yi https://orcid.org/0000-0001-7654-3990
Xu, Haifeng

Phang, Chee Wei

Tan, Bernard C. Y.
License Information

Text and Data Mining valid from 2025-06-07

Version of Record valid from 2025-06-07
More Information

Article History

Received: 15 April 2022

Accepted: 23 April 2025

First Online: 7 June 2025

Declarations

:

: Not applicable.

: The authors have no conflict of interest to declare that are relevant to this article.

Document is current