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Transformative marketing strategies in the era of new-age technologies: Principles, plan, purpose, and practice

Published Online: 2025-12-12

Published Print: 2026-02

Authors

Kumar, V.

Kotler, Philip

Kumar, Ajay
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Text and Data Mining valid from 2025-12-12

Version of Record valid from 2025-12-12
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Article History

Received: 16 April 2025

Accepted: 9 September 2025

First Online: 12 December 2025

Declarations

:

: No need for any approval.

: The authors have no relevant financial or non-financial interests to disclose.

Document is current