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Where did you receive the free sample? Sustained impact of new product sample distribution on customer purchase journey

Published Online: 2026-01-08

Published Print: 2026-02

Authors

Paulich, Brianna JeeWon

Pansari, Anita

Kumar, V. https://orcid.org/0000-0002-8187-4169
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Text and Data Mining valid from 2026-01-08

Version of Record valid from 2026-01-08
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Article History

Received: 12 July 2024

Accepted: 23 September 2025

First Online: 8 January 2026

Declarations

:

: The firm provided access to the data for this study.

: The authors have no relevant financial or non-financial interests to disclose.

: The authors declare no competing interests.

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