Effects of switching from channel-specific pricing to uniform pricing in omnichannel retail: Evidence from a quasi-experiment
Crossref DOI link: https://doi.org/10.1007/s11747-025-01127-z
Published Online: 2025-12-01
Published Print: 2026-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhuang, Mengzhou https://orcid.org/0000-0001-9970-4443
Fang, Eric Er
Song, Peijian
Text and Data Mining valid from 2025-12-01
Version of Record valid from 2025-12-01
Article History
Received: 19 June 2024
Accepted: 11 October 2025
First Online: 1 December 2025
Declarations
:
: Not Applicable.