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Authors
Tran, Hai-Anh
Evanschitzky, Heiner
Ludwig, Stephan
Nguyen, Bach
Grewal, Dhruv https://orcid.org/0000-0002-7046-6063
Farrell, Andrew M.
Ackfeldt, Anna-Lena
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Funding
Funding for this research was provided by:
Alliance Manchester Business School, University of Manchester
Aston University
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Article History
Received: 28 October 2023
Accepted: 4 November 2025
First Online: 27 January 2026
Declarations
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: This research received ethical approval from the ethics committee at the University of Manchester.
: The authors declare that they have no conflict of interest.
