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Authors
Klostermann, Jan https://orcid.org/0000-0002-4145-3992
Meissner, Martin
Musalem, Andres
Decker, Reinhold
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Article History
Received: 15 January 2025
Accepted: 6 January 2026
First Online: 1 May 2026
Change Date: 20 August 2026
Change Type: Update
Change Details: This article was originally published under the subscription model but it is now published under an Open Access license.
Declarations
Ethics approval: The paper does not violate the code of ethics of the Journal of the Academy of Marketing Science.
Competing interests: The authors have no relevant financial or non-financial interests to disclose.
