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Signaling sequel success: How franchise characteristics shape the influence of brand consistency on movie sequel performance

Crossref DOI link: https://doi.org/10.1007/s11747-026-01148-2

Published Online: 2026-04-15

Published Print: 2026-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Holle, Brandon Zachary https://orcid.org/0000-0002-5203-2579
Kirca, Ahmet Halil https://orcid.org/0000-0002-9390-5612
Shamsie, Jamal

Chaffin, Daniel
License Information

Text and Data Mining valid from 2026-04-15

Version of Record valid from 2026-04-15
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Article History

Received: 16 July 2024

Accepted: 2 February 2026

First Online: 15 April 2026

Declarations

:

: Not Applicable

: Not Applicable