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Standards for scale development in marketing: Elevating the role of theory

Crossref DOI link: https://doi.org/10.1007/s11747-026-01153-5

Published Online: 2026-05-14

Published Print: 2026-04

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Hulland, John https://orcid.org/0000-0002-8539-5333
Sample, Kevin L.

Houston, Mark B.
License Information

Text and Data Mining valid from 2026-04-01

Version of Record valid from 2026-05-14
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Article History

Received: 20 April 2025

Accepted: 9 March 2026

First Online: 14 May 2026

Declarations

:

: N/a.

: None.