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Cooperation: An enduring theory of relationship marketing

Published Online: 2026-04-28

Authors

Henderson, Conor M. https://orcid.org/0000-0002-1860-0632
Steinhoff, Lena

Palmatier, Robert W.
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Text and Data Mining valid from 2026-04-28

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Article History

Received: 29 May 2025

Accepted: 22 March 2026

First Online: 28 April 2026

Declarations

:

: Not applicable (i.e., conceptual paper).

: The authors have no relevant financial or non-financial interests to disclose.

Document is current