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From gaming to politics: The impact of political chatter by social media influencers on consumer engagement with non-political content

Published Online: 2026-07-09

Authors

Niknejad Moghadam, Mahdi https://orcid.org/0009-0005-0324-921X
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Text and Data Mining valid from 2026-07-09

Version of Record valid from 2026-07-09
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Article History

Received: 3 March 2025

Accepted: 4 June 2026

First Online: 9 July 2026

Declarations

:

: Not Applicable.

: The author has no competing interests to declare thatare relevant to the content of this article.

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